Gauri & Nainika Karan, aged 25 and 24, were born and brought up in New Delhi. Though originally students of economics, the sisters were always fascinated with fashion. They grew up inspired by old movie star glamour - actresses from the 50s and 60s such as such as Hedy Lamarr, Marilyn Monroe, Audrey Hepburn - who they feel are prime examples of high style. After studying at the National Institute of Fashion Technology, they soon created their own label, Magnetic Rag. The name was spontaneously derived from a piano piece composed in 1914 by Scott Joplin, the famous composer of ragtime. Launched in December 2001, in New Delhi, Magnetic Rag is a prêt label of day-into-evening wear crafted for young women.
The brand embodies the designer’s conviction that ‘fashion is for the eye’ and that ‘fashion, beauty and femininity’ are inextricably linked. Its design aesthetic incorporates a feeling of romance and glamour combined with sleek elegance to create classic styles that never date.
At Magnetic Rag, the designers have attempted to tailor the spirit of their brand philosophy into ready-to-wear garments. With an understanding that each client is different in terms of appearance and disposition, the styles are market driven and offer wearable and fashionable clothes at competitive prices.
Gauri and Nainika prefer to cater to a very distinct persona – one who likes to dress with a sense of occasion and enjoys that feeling of looking special. For dress forms the identity of a woman and through this medium she wants to look beautiful, feel beautiful and confident. The styles cannot be labelled as those for a defined age group but are for any woman who loves fashion for its magnificence and spectacular nature, is chic and pours her entire personality into her clothes.
“Ultimately we want to look back and see that we have succeeded in creating an image that we passionately believe in, thus enhancing the beauty and sense of self of women who identify with that image” – Gauri & Nainika.
It currently retails its collections from:
Magnetic Rag - The boutique: Archana Arcade, Greater Kailash 1, New Delhi.
Be: (A Div. of Raymond) – Delhi (Ansal Plaza & GK-I), Mumbai, Bangalore, Chennai, Kolkata, Hyderabad, Pune, Ludhiana, Nagpur & Dubai.
Circa - Ambavatta Shopping Complex, New Delhi
Studio Saks – Chennai