I studied fashion design at NIFT (New Delhi) for 2 years and was then awarded scholarship by Nottingham Trent University (Nottingham, U.K.) and The Charles Wallace Trust Fund (British Council, India) to complete my course as a degree at Nottingham Trent University. My final collection at NTU was selected for showing at the 'Graduate Fashion Week' in London along with the best design collections from all over U.K.
My label 'puja arya' which I launched in June 2000, focuses on hand block printed garments embellished with hand embroidery. The inspiration has been the idea to breathe fresh air into a dying traditional craft; to create an international silhouette by experimenting with traditional techniques of printing, dyeing, embroidery etc.
The collections retail at Ogaan (New Delhi), Amethyst (Chennai), Ffolio (Bangalore) and Marichika (Hyderabad).