As a college student I studied commerce, however I always had an inclination towards a more creative and artistic field. I then went for formal training to the J.D. Institute of Fashion Designing, after which I got a job as a designer at reputed departmental store, ROOPAM. I worked here for a period of 2.5 years. I gained very strong technical foundation here. With the required exposure and contacts I was then introduced to the film industry. Akshay Kumar was the first artist I designed costumes for. He was my launch pad to BOLLYWOOD. I set up my own small scale-manufacturing unit. Soon I started getting several inquiries to design costumes for actresses. Keeping all interest in mind, I took up a few artist & interacted with the likes of Raveena Tandon, Shilpa Shetty, Rekha, Manisha Koirala, Sridevi etc. Now designing for Hrithik, Amisha & Aftab. These artist are often looked upon as role models & people have the desire to look & dress like them. Media being a very effective form of communication, particularly films, definitely has a strong influence in the world of fashion. Having a foothold & learning the in’s & out’s of the line I then ventured into the commercial aspect of the trade. I opened a store retailing exclusive ladies & men designer wear, located at Juhu named ROCKY-S. This Brand label selling prêt lines has given me an excellent response in the market. The drive to gain international fame & success took me to Dusseldorf- Germany where I participated in the IGEDO fair in 1996 September. This was definitely a matter of repute as the board invites the participants. Now I have plans of venturing into international market that can cater to every man & woman’s dream. Currently I have tied up with the fashion store, Benzer, as fashion director and consultant. We have also opened up a fashion lifestyle store called, ‘Boulevard Benzer’, it has stock prêt and couture garments ranging from bridals and ethno chic to westerns. 

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