'Shantanu & Nikhil', is a label with an eye on the young and trendy, vivacious and bold - evolving Global Fashion scene. The company is in the business of creating and manufacturing distinct product lines that take the form of extremely high fashion garments both for the National and the International markets. The label stands for variety of styles, myriad way of dressing its client base and unique craftsmanship capable of churning out unimaginably beautiful silhouettes.
Shantanu and Nikhil Mehra make a winning team with a unique blend of creativity and management skills and hence have established a brand which has been able to capture the imagination of its target audience. Shantanu, having done his MBA from the University of Toledo, Ohio, USA and Nikhil, a product of FIDM (Fashion Institute of Design & Merchandise) Los Angeles, USA decided to pool in their entrepreneurial & designing skills in the business of fashion. This led to the birth of 'Shantanu & Nikhil' as a label in 1999. The Brand The label 'Shantanu & Nikhil' is synonymous to 'future fusion'. It stands for a lot of innovative ideas, freedom of articulation and wearability in creative aspect of Indian Fashion. The style exudes vibrancy and confidence. This makes the brand an obvious choice for those who are outgoing, upwardly mobile and have a keen sense of style and sophistication.
The label 'Shantanu & Nikhil' spells out effervescence and celebration of being young. The collections include prêt saris, short kurtis with trousers, skirts with bustiers in chiffons and Banarsi georgettes with intricate embroidery reflecting the richness in its essence. The label also has an exclusive couture line for the Indian groom varying from Jodhpuri Nehru jackets to Sherwanis and Waist coats.
In sync with the ever-evolving and ever-challenging fashion environment, the label's recent foray into prêt western wear is an indication of its commitment to both adapt and reach out to the global markets. The collection has a very international feel to it with respect to colors, prints, new-age cuts and patterns. In their recently held Spring-Summer 2003 solo show, which was a runaway success, 'Shantanu & Nikhil' created the polka dotted and checkered magic in the western wear for women, rediscovering shirt fronts and creating different moods of distinctive simplicity. The look read between elegance and sportswear informally exuding fun and unconventional couture. The label has a clearly spelt out design philosophy which revolves around working on a strong value chain - catching the pulse of the target audience / market segmentation through a SWOT analysis, trends in sync with international forecasts, cut and the construction of the garment, appropriateness of the color, fabrics and the season, and a clearly defined marketing goal. Hence, engineering towards the final allurement of the outfit.
Infrastructure Fully aware of the ever-changing fashion scenario coupled with their quest to reach out to a global market, the young designers have set up an extremely efficient and a modern manufacturing facility sizing 6000 sq ft with a total work force of over 100 hand embroidery karigars (workers), 60 sewing machines, and 6 pattern makers. Backed by a sound infrastructure, the label 'Shantanu & Nikhil' today has two exclusive signature stores in prime locations of Delhi besides, having a strong presence in couture stores in U. K., U. S. A., Canada and Dubai. 'Shantanu & Nikhil' is a label aiming towards recognition in world of fashion and offering not just trendy silhouettes but a finish that can stand steady to any international - quality check.